- © DONGXii
Marcel Münch (BA Business Administration & Chinese; MDes Design Management)
David Ruisinger (BA Music Business – Digital Innovation Management)
Miriam Theobald (BA Business Administration & Chinese; MA Cities – Urban Geography)
Prof. Dr. Christiane Barz
VII - Economics and Management
EXIST Business Start-up Grant (2016)
"We help German SMEs to capture the Chinese market."
- © Fotostudio Charlottenburg
DONGXii is a transaction service provider that helps small and
medium-sized manufacturers from Germany to market their products in
A new approach in the B2C communication enables direct sales from the factory in Germany to the end customer in China.
Single orders from Chinese customers are processed analogue to orders from Germany, in this way the German manufacturer has no additional expenditure, since the established handling processes remain unchanged.
At the same time the customer buying behaviour does not have to change, as the products of the German manufacturers are presented in a local manner (localized) and get integrated into established sales channels.
As technical back-end processes are automated, the potential for large savings in the logistics chain are fully exploited, as transactions are smoothly facilitated.
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