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Centre for EntrepreneurshipProfile Mima.io

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DONGXii

Lupe

Transaction facilitator

Team:
Marcel Münch (BA Business Administration & Chinese; MDes Design Management)
David Ruisinger (BA Music Business – Digital Innovation Management)
Miriam Theobald (BA Business Administration & Chinese; MA Cities – Urban Geography)

Sector:
Cross-border E-Commerce

Mentor:
Prof. Dr. Christiane Barz

Faculty:
VII - Economics and Management

Support:
EXIST Business Start-up Grant (2016)

"We help German SMEs to capture the Chinese market."

Lupe

Our Idea

DONGXii is a transaction service provider that helps small and medium-sized manufacturers from Germany to market their products in China.
A new approach in the B2C communication enables direct sales from the factory in Germany to the end customer in China.
Single orders from Chinese customers are processed analogue to orders from Germany, in this way the German manufacturer has no additional expenditure, since the established handling processes remain unchanged.
At the same time the customer buying behaviour does not have to change, as the products of the German manufacturers are presented in a local manner (localized) and get integrated into established sales channels.
As technical back-end processes are automated, the potential for large savings in the logistics chain are fully exploited, as transactions are smoothly facilitated.

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