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TU Berlin

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bajomi analytics

Video-enhanced online shopping

Team:
Dr. rer. nat. Johannes Höhne (Machine learning)
Dr.-Ing. Bastian Venthur (Informatics)
Dr. rer. pol. Michael Potstada (Business Administration)

Sector:
IT for E-Commerce, neurotechnology, machine learning

Mentor:
Prof. Dr. Benjamin Blankertz

Faculty:
IV, specialist field neurotechnology

Förderung
EXIST Startup Grant (2015)

Interactive and personalized online shopping

Our Idea

We develop a software-based technology to create a novel user experience for e-commerce channels that reduces product search time and increases conversion rates. A data-driven algorithm reveals the product interest of an individual online shopper based on his/her response measured through the front camera. The resulting system is embedded seamlessly into existing e-commerce platforms and works on any device in real-time. Privacy is of utmost importance to us, we don’t safe any personalized data and users need to accept front camera usage.

 

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