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myDRAMS

Lupe

Individual Whisky-Tasting-Boxes

Team:
Christopher Carus (M.Sc. Industrial Engineering & Management)
Lorenz Garbe (M.Sc. Industrial Engineering & Management)
Dario Seipold (M.Sc. Industrial Engineering & Management)

Sector:
E-Commerce / Spirits / Recommender-Systems

Mentor:
Prof. Dr. Manfred Thüring

Faculty:
V Mechanical Engineering and Transport Systems

Support:
Berlin Startup Stipendium (2017)

Try Whisky the easy way!

Lupe

Our Idea
As an E-Commerce startup in the field of spirits/whisky, myDRAMS aims to make the variety of whisky easily accessible to experts as well as interested beginners. We offer the consumer samples of rare and exclusive whisky, minimizing the risk of disappointment after the purchase of an entire bottle and therefore incentivizing the customers to try something new. myDRAMS core products are individually tailored tasting boxes, which contain three carefully curated whisky samples of 50ml. We classify each whisky's taste profile and our algorithm makes recommendations based on each customer's preferences, making ever more precise recommendations for future box-sales on the website. Through this, myDRAMS educates the consumer about the world of whisky and their own taste, all from the comfort of their own home.

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