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TU Berlin

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Steffen Herm


Steffen Herm is Professor of Marketing at the Hochschule für Technik und Wirtschaft Berlin. He holds a Ph.D. in Marketing (2008) and a postdoctoral degree (Habilitation, 2013) from the TU Berlin. In the interdisciplinary course "Venture Campus" he taught how to start up new businesses (2005-2012). His research, related to innovation, product design, entrepreneurship, branding, and consumer behavior is published in journals as the Journal of Product Innovation Management and the Journal of Retailing.



Technical University Berlin
Institute for Entrepreneurship and Innovation Management
Room H 7108
Straße des 17. Juni 135
10623 Berlin

tel: 0049 (0)30 314 22614
fax: 0049 (0)30 314 26089

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