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TU Berlin

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Steffen Herm

Lupe

Steffen Herm is Professor of Marketing at the Hochschule für Technik und Wirtschaft Berlin. He holds a Ph.D. in Marketing (2008) and a postdoctoral degree (Habilitation, 2013) from the TU Berlin. In the interdisciplinary course "Venture Campus" he taught how to start up new businesses (2005-2012). His research, related to innovation, product design, entrepreneurship, branding, and consumer behavior is published in journals as the Journal of Product Innovation Management and the Journal of Retailing.

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Technical University Berlin
Institute for Entrepreneurship and Innovation Management
Room H 7108
Straße des 17. Juni 135
10623 Berlin

tel: 0049 (0)30 314 22614
fax: 0049 (0)30 314 26089

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